Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play Social sales is becoming a common sales approach in more and more types of businesses. Bernie’s guest on this episode demonstrates how true that is by revealing how social selling is being implemented in a very traditional business - banking. Jason Schober is the Social Media Campaign Manager at US Bank. He’s not only tasked with the creation of B2B social sales training programs and their implementation, he also oversees and makes adjustments as the team progresses in their actual sales duties. On this episode of Social Business Engine, Jason and Bernie chat about how the implementation of his programs has required both a culture shift and a process shift - and why one without the other won’t work. He shares how his teams are improving in both areas as well as the places they still need to improve. These lessons-learned from the field are something you'll want to hear and apply to your own social sales program. As Businesses Grow, Sale