Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

Subscribe to Social Business Engine Apple Podcasts | Stitcher | Google Play The global team at SAP has proven to be successful at social selling, and the sales and marketing alignment they’ve achieved is one of the main reasons why. To highlight how SAP aligns sales and marketing company-wide, Bernie is joined on this episode by Dr. Marcell Vollmer, Chief Digital Officer of SAP Ariba - Niels Hoogkamer, Sr., Field Marketing Manager at Concur, an SAP Company - Matthew Iacoviello, Head of Sales Technology & Support for SAP - and Phil Lurie, Vice President of Sales Technology for SAP. Each of these sales leaders speaks from their unique perspective about why sales and marketing alignment is vital for social selling success and how this mindset shift has been such a significant success factor for their marketing and sales teams to be effective at social selling. SAP is the market leader in enterprise application software, priding itself on helping you streamline your processes, giving you the ability to use li