Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

Subscribe to Social Business Engine Apple Podcasts | Stitcher | Google Play Every brand strategy is about gaining attention for the company, but it has to be done in a way that does more than simply talk about what the company is doing. It’s got to engage with real people over issues they truly care about. In other words, it needs to have a relational element to it. That’s exactly what Merck is doing with their highly effective approach. On this episode, Bernie talks with John Graham, Social & Digital Strategy Lead: Global Talent Acquisition at Merck. You’ll hear how Merck, the global pharmaceutical giant is empowering employees to build their personal brands as part of Merck’s strategy to attract talent. The employees provide the "real life" component of what Merck is sharing on social which naturally attracts like-minded, competent candidates to the open positions available. Learn more on this episode. A Whole-Person Approach Dictates the Brand Strategy of Pharma Giant, Merck It's very common for large