Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

Subscribe to Social Business Engine Apple Podcasts | Stitcher | Google Play The typical MQL (marketing qualified lead) approach to measuring KPIs is fading out. What’s the new approach that’s replacing it? An account-based approach that considered the data that shows people’s propensity to buy. On this episode, Bernie chats with Diana Eadington Reed, Director of the North America Small & Medium Business (SMB) marketing team for Oracle Cloud. Her team helps high-growth small and medium-sized companies leverage their infrastructure to innovate faster, get to market first, meet customer expectations, and keep costs in line with revenue. Diana has a front-row seat to the changes that propensity to buy data is enabling in the marketing world. Her lessons-learned, which she shares on this episode, are valuable for any marketing professional to learn from for themselves. Not all traffic sources are created equal. Therefore not all marketing-qualified leads are created equal Every business is eager for its market