Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

If you don’t know Barbara Giacomo, she is CEO of Social Centered Selling and globally recognized as a sales leader. She’s the co-author of The New Handshake: Sales Meets Social Media. Barb is a popular keynote speaker, sales and social media strategist and she is also the host of the popular Razor's Edge podcast, which you’ll hear more about it in this episode. Barb is consistently a Top 25 Influential Leader in Sales, a Top 25 Sales Influencer on Twitter, one of the Top Sales World’s Top 50 Sales and Marketing Influencers and she’s recognized as one of the world's Top 65 Women Business Influencers alongside leaders like Arianna Huffington, Sheryl Sandberg, and Melinda Gates. That’s pretty impressive! Join Bernie and Barbara for a great conversation about how to better align marketing and sales within your organization. In sales, if you are not evolving, you are dying. ~ Barbara Giamanco Social media was just starting to develop when Barbara Giamanco retired from Microsoft to start her own business. From that