Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

Brian Shultz is Vice President of Sales & Marketing at ABB, a pioneering tech company that is over 100 years old. Their biggest competitors are GE and Siemens. The two main elements of ABB are electricity and process automation, where Brian's role resides. He leads his teams to optimize business while delivering a premium experience for ABB’s customers and partners. In this podcast episode, we discuss what it takes to deploy a modern CRM (Customer Relationship Management) system. The insights Brian provides may change the way you think about CRM systems regarding their value to a business. View the show notes page: http://www.socialbusinessengine.com/podcasts/deploying-integrating-modern-crm-system