Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

Welcome to Series 2 of our Up Close podcast series. The theme of this series is A 5 Step Blueprint for Lead Generation Through Content Marketing. My co-host is Guillaume Decugis, CEO of Scoop.it. We’re releasing 5 episodes in a row Monday through Friday.   April 14th: How to Implement a World Class Lead Gen Content Marketing Program Content marketing is a must-have for lead generation: the average conversion rate of a website without content is 0.5% vs 2.9% with content Yet, we’ve seen that to generate leads with content marketing, you need a documented content strategy aligning sales and marketing efforts You need a content marketing infrastructure to publish and distribute content that converts and a measurement system to measure how many leads your content generates. How can you do that without failing or wasting months? If you have limited resources, work with a content marketing agency to provide strategy and implementation resources. Use automation systems that will ensure your methodology stays consis