Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

Welcome to Series 2 of our Up Close podcast series. The theme of this series is A 5 Step Blueprint for Lead Generation Through Content Marketing. My co-host is Guillaume Decugis, CEO of Scoop.it. We’re releasing 5 episodes in a row Monday through Friday. April 12: Content Marketing Infrastructure All content should convert… provided you have the right content marketing infrastructure. Distribute content to convert. The 3 pillars of a content marketing infrastructure. Why you need a content hub to generate leads. Good content that gets distribution beats awesome content that gets none all the time. Lead magnets vs traffic magnets. You can get access to all five episodes in one recording – running about an hour – by going here: http://www.findandconvert.com/upclose2