Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

Welcome to Series 2 of our Up Close podcast series. The theme of this series is A 5 Step Blueprint for Lead Generation Through Content Marketing. My co-host is Guillaume Decugis, CEO of Scoop.it. We’re releasing 5 episodes in a row Monday through Friday.    April 11th episode 2: Marketing & Sales Alignment Lead generation is a relay race involving marketing and sales: alignment is key. The importance of documenting your content marketing strategy to make sure you have clear alignments on buyer personas, lead qualification criteria. Involving the sales team in the content plan generation: what questions do you get from prospects and clients? Involving the sales team in the content plan execution: sharing, distributing and even co-creating content. Maintaining and managing the alignment: content as part of sales enablement. What content is used by sales? What is missing? What should be used but is not? You can get access to all five episodes in one recording – running about an hour – by going here: http:/