Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

Welcome to Series 2 of our Up Close podcast series. The theme of this series is A 5 Step Blueprint for Lead Generation Through Content Marketing. My co-host is Guillaume Decugis, CEO of Scoop.it. We’re releasing 5 episodes in a row Monday through Friday. April 10th episode 1 is: Content Strategy and Content Plan. Are you creating content for content’s sake or are you doing content marketing? Content marketing: publishing and distributing content that drives people closer to a purchase decision. Define your buyer personas. Define the customer journey with funnel stages. Define funnel stages and your audience’s top questions at each stage plus relevant CTAs. Content and customer journey mapping equals your content plan. You can get access to all five episodes in one recording – running about an hour – by going here: http://www.findandconvert.com/upclose2