Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

Lauren Friedman is Head of Social Business Enablement at Adobe. She runs Adobe’s enablement infrastructure programs to establish integrated social media strategies that empower business functions, ultimately elevating Adobe as a social business. In this role, Lauren infuses social media into every aspect of the way Adobe does business. In this episode, Lauren explains their approach to social media through governance, innovation and enablement. View the show notes: http://www.socialbusinessengine.com/podcasts/integrating-social-media-across-the-enterprise-at-adobe