Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.
Quality over Quantity in Content Marketing
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:12:24
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Sinopsis
Marketers are under pressure to deliver ROI. How do you know what content to produce that will get results? In Up Close Series 2 my co-host is Brandon Andersen, Co-founder at Ceralytics. In episode 2 we dispel the myth that content marketers must produce content in quantity. The goal of marketers is to produce results. We reveal the importance of understanding what works (quality) over misguided goals of quantity. By using artificial intelligence (AI), content marketers can determine what content to create that will get results. Gain access to all 5 episodes in one recording here: http://www.findandconvert.com/aiforcontent You’ll also receive the white paper: What is Content Intelligence?