Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

I’ve been actively training and coaching B2B sales professionals on the “art and science” of social selling since 2015. I think it’s time to call out the elephant in the room that few people are talking about, I'm referring to behavior change. 82% of the world's population is online. If you still haven't adopted social selling in your sales strategy now is the time for a behavior change. The first step is understanding how social media is applied in sales and assuming an evolve or die mindset. Let’s start out with the definition of social selling. Social selling is a sales concept in which sales professionals leverage the power of social communication to engage with prospects by answering their questions, providing helpful content, clarifying information, getting discovered, and creating conversation. Communication has evolved over the years starting with the telephone, then advancing to email, and finally to the current landscape which includes social media. View the show notes: http://www.socialbusinessengi