Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

Amisha Gandhi, Senior Director Influencer Marketing at SAP treats influencers like clients. SAP's annual SAPPHIRE conference attracts 20,000 attendees and reaches 80,000-100,000 viewers online with help from their influencer community. Amisha points out that the impact of an influencer goes beyond the audience they bring to the table. In this episode of the Social Business Engine podcast, Amisha explains SAP’s influencer marketing strategy and the impact it’s having on their business. Tune in to find out how to locate influencers and involve them so that both parties benefit from the relationship. View the show notes page: http://www.socialbusinessengine.com/podcasts/sap-approaches-influencer-marketing-reach-audience