Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

I recorded this podcast with Guillaume Decugis, CEO of Scoop.it!, at his office in San Francisco. We discussed the process of how businesses generate leads through content marketing. By strategizing content around buyers' various stages in the funnel, lead generation is fueled and conversion is encouraged. Visit our show notes page for more insights into this podcast at: http://www.socialbusinessengine.com/podcasts/3-pivotal-elements-to-lead-generation-through-content-marketing