Market Proof Marketing: New Home Builder Marketing Insights

Market Proof Marketing · Winter Cleaning For Marketing Kevin Oakley, Andrew Peek, and Julie Jarnagin give ideas on what you should be focusing on during the usual winter slow-down period for home builder marketers, including rewriting or enhancing all of your website content, working on your marketing budgets, editing your Google Business Profile, and more. Story Time (3:42)Julie shares why builders need more written content about their communities and she shares the story of her husband writing a Press Release on a...fishing bucket and how that bucket has more content around it than some new home communities. Andrew discusses his friend’s influencer video around a master-planned community in Florida and how it can be used for inspiration and he talks about how failure is not a permanent condition. Kevin wants to remind people to push through “the dip” when creating new marketing content and why you should always look back with embarrassment (in a good way) when you progress with your creative conten