Market Proof Marketing: New Home Builder Marketing Insights

Market Proof Marketing · Promoting Active Adult Communities Kevin Oakley, Bryce Baker, and Sarah Simmerman discuss their experiences marketing Active Adult Communities and how they built content and culture, even when the new home communities had minimal amenities. They also discuss Zillow’s pause on homebuying, Bitcoin as payment for homes, and Facebook’s name change. Story Time (02:10) Sarah shares the importance of content around the new lifestyle for Active Adult Buyers and the volume of content needed for longer home shopping cycles. Bryce discusses her own 55+ neighborhood community story about the positive culture her previous builder built, including starting a “founders club” for the first residents who purchased. Kevin also shares his 55+ community marketing insights (hint: always have a model). He dives into the data of the podcast, including having over 6.5 million minutes listened to! He also shares all of the podcast reviews on Apple: https://now.doyouconvert.com/applereview, gives an up