Life As Leadership

Download a year’s worth of https://www.leadershipactionlist.com/ (weekly action steps to improve your leadership) for FREE! Charles Vogl is an award-winning author, speaker, and executive adviser. For the past decade, his work has focused on advising leadership within global organizations including Google, LinkedIn, Facebook, Airbnb, and Twitch. He is a regular guest lecturer at Yale School of Management and a founding member of the Google Vitality Lab, a collaborative partnership focused on the world’s most pressing health and well-being challenges. He is the author of the international bestseller The Art of Community and co-author of the new book Building Brand Communities: How Organizations Succeed by Creating Belonging. LEADERSHIP INSIGHTS A brand community needs to serve both the individuals and the organization. A brand is any organization that promises value. A mirage community is something that a brand calls a community but has no substance or connection. Seven areas where communities can serve organi