Life As Leadership

Chala Dincoy is the CEO and Founder of The Repositioning Expert. She’s a Marketing Strategist who helps professional service companies change their messaging to attract more decision makers. In her former life, Chala was an award-winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Playtex and BIC Inc for 20 years. Now she is a marketing consultant. She is the author of Gentle Marketing: A Gentle Way to Attract Loads of Clients, and How to Win Friends the Way Apple Wins Customers. Chala is also a regularly featured expert on major television networks such as ABC, NBC, CBS, and Fox, as well as a popular speaker at International conferences. Check out Chala's special offer here. LEADERSHIP INSIGHTS - A business will not heal your own wounds. - The pain and the purse have very different outlooks. Be very aware of who you are messaging to. - Identify everyone you can serve, then consider them in light of access, funds, and fit. QUESTIONS TO INSPIRE US TO ACTION - What is some lesson, saying, or