Life As Leadership

Chuck Swoboda is the Innovator-in-residence at Marquette University, President of Cape Point Advisors, and the retired Chairman and CEO of Cree, Inc. At Cree, Chuck helped lead the company from $6 million in revenue to over $1.6 billion as they started the LED Lighting Revolution that led to the obsolescence of traditional light bulbs. Chuck is a co-inventor on 25 patents covering LED and Lighting related technology. He is the host of the Innovators on Tap podcast and has just released his new book, The Innovator’s Spirit: Discover the Mindset to Pursue the Impossible.  LEADERSHIP INSIGHTS - Leadership is about showing someone why what you want them to do is in their best interests. - People’s behaviors are a function of their beliefs. If you want to help people, you have to understand the belief that is getting in their way and help them to discover it as well. - Put yourself in situations where failure or near failure is inevitable to force you to grow. - Once you have a culture, hire people to fit that c