Creating Disney Magic: Lessons In Leadership, Management, And Customer Service

The way you handle customer complaints can make or break your company. Today, companies often look for a quick and easy way to deal with complaints. Automated options are a good resource, but you can’t let technology take the place of truly serving your customer. Disney is known for its customer service and how they handle complaints. They investigate each one with a personal call. That in and of itself can serve to resolve issues. People need to feel heard, and having the opportunity to talk with someone who genuinely cares about their experience goes a long way in handling issues. Couple that with a quick response, and you will be leaps and bounds ahead of the competition. People want to know that they aren’t just a number. Personal contact and solutions show customers they are valued, which cultivates customer loyalty. For smaller companies, you can still offer top-notch customer service. Make sure your train your employees to handle complaints. Equip them with a clear understanding of what they can do to