#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

Mike King talks with Jason Barnard about the value of content engineering. Michael King is the Director at iPullRank which is a leading New York content marketing SEO agency. With 14 years of digital marketing experience and 25 years in web development, he has led the SEO campaigns of some of the world’s leading brands: LG, Citi and Cartier.  In this episode, Michael King shares his unique procedure for content engineering that seamlessly stitches together technical SEO, content and marketing … a large step outside traditional SEO. Mike explains his thinking behind the term and dives into the techniques and subtleties of content engineering. He gives a new, more practical twist to the ever-so-common SEO phrase “it depends”. For once, “it depends” has helpful reasoning behind it.Listen now and take your SEO game to the next level! What you'll learn from Mike King 00:00 Mike King with Jason Barnard01:02 Michael King’s Brand SERP across multiple countries03:10 What does content engineering mean?04