One More Question

Highlights from the conversationI think Wrapped is a magical project because it's one of the only marketing projects where you have millions of people sharing their own experience of the year through the share cardStart with guiding principles – What does your brand stand for? What are you trying to do? How does that come to life?That's part of the magic of Wrapped – you release it to the world and then it just kind of takes its own life.We have this lens where we don't really talk about Spotify. We don't say ‘we're great, we have millions of songs’. We tell stories, and majority of the stories we tell are through the lens of what's happeningThe brand is always, in one way or another, echoing the sentiment of the company and its foundersSimple, graphic, colorful became three fundamentally important words that we could apply to all of the design work we were doing More about Rasmus Wängelin Originally from Sweden, Rasmus is a New York based designer & director currently working as Global Head of Brand Desi