Wavebreak Podcast: Grow Your Shopify Store

Our guest today is Founder and President of a conversion rate optimization agency responsible for serving massive brands, like Nike, Xerox, and Adobe.Jon MacDonald joins the Wavebreak Podcast to share everything he’s learned about growth while running a conversion rate optimization agency for 12 years, and how much of that will matter during unprecedented times in 2022.In this episode you’ll learn:The highest frequency conversion rate killers that Jon and his team consistently find when tearing down a new client’s ecommerce website. Why tactics are more relevant than you think, but still take a backseat to core tenants and philosophies.How prioritizing user experience could lead to more unexpected growth than chasing the latest trends and tools.Jon MacDonald is Founder and President of The Good, a conversion rate optimization firm turning browsers into buyers for some of the world’s largest brands.Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at t