Bob Cargill's Marketing Show

Episode 141 - Ubiquity, Frequency and Quality on Social Media I am asked quite often about using social media for business. Many brands try. Many brands fail. Many brands don't even give it a shot. Using social media successfully as a business takes time, talent and tenacity, frankly. It's not easy. You need to be ubiquitous, conspicuous in your presence on as many channels as possible. That's my opinion. You need to share content frequently, not just every once in a while. And that content you share needs to be of the highest quality. Mediocrity won't cut it. Ubiquity. Frequency. Quality. That's how you market your business on social media.