Market Proof Marketing: New Home Builder Marketing Insights

Market Proof Marketing · Best Professional Development Series Kevin Oakley, Andrew Peek, Jackie Lipinski, and Sarah Simmerman are pleased to announce you are now listening to an award-winning podcast! The Market Proof Marketing podcast won Silver, and competes for Gold, for Best Professional Development Series from The Nationals, NAHB’s most prestigious award competition in new-home sales and marketing! Plus the team discusses the latest Market Proof Marketing Academy, the psychology of low expectations, the Q3 Online Sales Benchmarks for home builders, Ivy Zelman, and real estate in the metaverse. Story Time (0:43) Sarah discusses the latest successful Market Proof Marketing Academy.Jackie analyzes how the lack of marketing and branding impacted the psychology behind a cabin rental. Andrew also breaks down his restaurant experience and how low expectations can equal a better overall experience. Kevin Oakley gives a house update, why website traffic dropped for builders in November (spoiler: Thanksgivin