#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

Rebecca Berbel talks with Jason Barnard about predictive SEO using big data. This is an extremely interesting and insightful episode where Rebecca Berbel and Jason Barnard discuss predictive SEO: where it came from, where it is now, and where it is going. Rebecca also cleared some misunderstandings between predicting in SEO and predictive SEO, ranking factors and features, and the explainable and unexplainable elements that contribute to the machine’s predictions of ranking on the SERPs.  As always in SEO, there are loads and loads of “it depends”, so it doesn’t look like predictive SEO will change that quirk in our industry :) Rebecca and Jason squeeze dozens of knowledge nuggets, tons of machine learning insights, and masses of SEO ranking analysis in this episode ;) Also, watch out for the answer to this pragmatic question: How can we present predictive SEO data to clients? What you'll learn from Rebecca Berbel 00:00 Rebecca Berbel with Jason Barnard01:53 Rebecca Berbel’s Brand SERP and her