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Peter Cunningham is the Founder and CEO of Evolve Healthcare Marketing, a Chicago-based, data-driven healthcare marketing agency specializing in helping medical practices and healthcare enterprises grow profitably in highly competitive markets throughout the US.  Before founding Evolve Healthcare Marketing, Peter founded and exited a public relations firm, built a real estate investment firm specializing in affordable housing in Chicago, and worked in private equity.  He's also the Publisher of the American Healthcare Journal, an authoritative, digital-first, and editorially-independent publication for the latest insights, news, and analysis in healthcare. In this episode… If you're looking to expand your medical practice, you need to consider some core challenges. The first is the location and size of your competition. Is the competition a dominant health system where referrals are kept within the organization? When you figure that out, the next step is how positioned are you to attract patients online? Do y