Boss Academy Radio - Real Business Ownership Success Strategies: Entrepreneur, Small Business, Coaching, Start-ups

Sheri  Fitts has  more  than  25  years  of  experience  in  digital  leadership  and  brand  marketing.  As  the  founder  of  ShoeFitts  Marketing,  she  has  helped  thousands  of  advisors  and  industry  influencers  convey  their  messages,  create  meaningful  connections,  improve  sales  performance  and  scale  their  digital  leadership. Ms.  Fitts  regularly  speaks  about  digital  marketing  and  social  media  at  financial  services  industry  events,  has  been quoted  in  numerous  publications  and  is  the  author  of  Deconstructing  Digital.  She  has  received  awards  and  recognition  from  the  Plan  Sponsor  Council  of  America,  the  National Association  of  Government  Defined  Contribution Administrators,  the  International Association  of  Business  Communicators  and  Pensions  and  Investments. 401kwire.com named  her  one  of  the  “most  influential  people”  in  the  defined  contribution  category. Today, Sheri will teach us the essence of being authentic and “outcarin