Boss Academy Radio - Real Business Ownership Success Strategies: Entrepreneur, Small Business, Coaching, Start-ups

Jennifer Rock and Michael Voss have a shared passion for storytelling that goes  way back to when Jennifer published haikus in her first-grade newsletter, and Mike entertained other kids on the school bus with his creative fiction. Not surprisingly, their jones for crafting a tale fueled their individual career paths, where each held roles in journalism, advertising, public relations, marketing and corporate communications. Jennifer and Michael had the good fortune to work for and with companies that spanned industries and impact – from privately held startups to Fortune 50 powerhouses to, now, their own communications agency. Both authors live near Minneapolis where they work as speakers and consultants. Today, Jennifer and Michael will share their real-life stories about their book B.S., Incorporated and tips on how to effectively work as a Leader in the team. [2:59] Jennifer and Michael’s background and how the idea of book started [4:18] Internal vs External communications in a company like Bestbuy  [6:15