Boss Academy Radio - Real Business Ownership Success Strategies: Entrepreneur, Small Business, Coaching, Start-ups

John Livesay is a top funding strategist who helps CEOs craft a compelling pitch to engage investors and inspire them to join a startup’s team. He hosts The Successful Pitch podcast with investors from around the world, and is a partner at Crack The Funding Code, helping founders with their pitch and warm introductions to the right investors. After a successful 20 year career in media sales with Conde Nast, John won salesperson of the year in 2012 across the entire company. John is also the author The 7 Most Powerful Selling Secrets, that has been translated into Spanish and Russian and was recently featured in Inc. magazine. John gives loads and loads of great advice including the pitching secrets for startups to become irresistible to investors. 02:14 – Forget selling, tell a great story 04:39 – Tug their heartstrings to open their purse strings 06:43 – Invest in the jockey not the horse 07:42 – Creating a successful elevator pitch 09:50 – Make your team working together by building the right culture 14:04