Boss Academy Radio - Real Business Ownership Success Strategies: Entrepreneur, Small Business, Coaching, Start-ups
103 - Marina Krakovsky - The Middleman In Business Really Can Win
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:25:22
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Sinopsis
So many businesses operate as a "middleman" where they serve as a broker, agent, reseller or partner, offering services which they may not actually own. For example, every real-estate broker plays that middleman role. If you resell a service, you're playing that middle-man role. So, instead of viewing this as a negative, we should celebrate the opportunity to do it better. Our guest Marina Krakovsky, author of The Middleman Ecoonomy, has done extensive research with the middleman professionals and has some powerful ideas on how to grow your business in some powerful ways. A Silicon Valley-based social science and business journalist with a degree from Stanford University, Marina Krakovsky is the author of The Middleman Economy: How Brokers, Agents, Dealers, and Everyday Matchmakers Create Value and Profit (Palgrave Macmillan). She is also co-author, with economist Kay-Yut Chen, of Secrets of the Moneylab: How Behavioral Economics Can Improve Your Business (Portfolio/Penguin). As Barbara Corcoran, Founder, Th