Boss Academy Radio - Real Business Ownership Success Strategies: Entrepreneur, Small Business, Coaching, Start-ups

Our guest, April Dykman, is a content marketing expert and skilled copywriter. She learned years ago that the more she wrote with her personality infused within her content, the more she connected with her audience, her buyers. Creative writing is a talent that many copywriters and marketers posses, but that is not always the best way to earn trust and establish credibility. For April, that comes from being real and honest, and writing as if she were marketing to herself.  No matter how you are marketing and promoting, I encourage you to listen to April share her perspective, and how you can bring more of you into your own marketing. The best part of this process is that it really resonates with the content creator, making it easy for them to do more, thus building a greater following. April Dykman spent years as a feature and content writer until she discovered the world of copywriting: a way to combine writing with measurable results. She has a unique background in feature journalism and in working with dat