Boss Academy Radio - Real Business Ownership Success Strategies: Entrepreneur, Small Business, Coaching, Start-ups

Today, our guest is Matthew Pollard.  It's time to stop being like everyone else. Competing on price is epidemic in business, and everyone knows it is a long fight to the bottom, but they don’t know of another way. Is business really that hard, or can a business get out of this negative spiral? The secret to avoid competing on price is learning to specialize. Instead of trying to make your product fit every customer that may call or walk through the door, focus on delivering something unique to one specific customer group or niche. Doing this will ensure you’re able to charge more for offering a specialty service, obtain greater customer loyalty, and to ensure that you have much less to no competition. What do you say to people that are worried cutting out large groups of customers. When people first open a business they focus on getting customers, any customers. The problem with this approach is that they try to market to anyone that will listen, just like all of their competitors, with a broad message, just