Boss Academy Radio - Real Business Ownership Success Strategies: Entrepreneur, Small Business, Coaching, Start-ups

We met Esther in the middle of 2015. Upon getting to know her, I realized how much impact she could make on my business and those of her clients. When discussing an interview, I wanted to talk about her role in Public Relations (PR). What I didn't expect was a game changing discussion about business, and how important the role of PR in scale and success. We often believe we have to do it all, but when we entrust our promotion to a partner like Esther amazing things happen. We're free to create and innovate, while her approach literally does the heavy lifting of building a following and a solid reputation. You may go into this apathetic about PR, but you'll walk out a fan of what's possible. Esther Kiss is the producer and host of the popular podcast Born To Influence: The Marketing Show where she interviews highly successful entrepreneurs and NY Times bestselling authors about their marketing and PR strategies. She has interviewed guests such as Gary Vaynerchuk, Perry Marshall, Joe Pulizzi, Jay Baer and more.