Boss Academy Radio - Real Business Ownership Success Strategies: Entrepreneur, Small Business, Coaching, Start-ups

Selling online has never been easier, but making a profit has never been tougher.  Therefore, you cannot ignore inbound marketing strategies.  A unique approach that has worked remarkably well for Tom Schwab is to leverage guest appearances on podcast shows.  This strategy has proven to be a source of great leads, of the highest quality.  At a time where lead acquisition can be costly, if not producing high quality results, it makes sense to understand how and where you can attract your ideal customers.  If you have a strong message and services/product offering, finding podcast shows to appear on is a straightforward, low-cost approach that can create huge return on investment (ROI). As Michigan led the nation into the recession, Tom Schwab was one of the first to harness a new strategy to build his direct to patient private pay business from a regional player to a national leader. An expert in Inbound Marketing, Tom helps high potential small companies sell better than Amazon by using an Inbound Strategy.