Boss Academy Radio - Real Business Ownership Success Strategies: Entrepreneur, Small Business, Coaching, Start-ups

Standing out in business often means standing up for your own believes.  Ben Settle is an email marketing specialist and self-described “anti-preneur” who has helped hundreds of businesses double their sales with email. He also publishes the prestigious $97.00/month “Email Players” newsletter, hosts ones of the fastest growing business podcasts on iTunes, and writes deranged monster novels just for kicks.  More than that, he's also someone who has learned that doing business like everyone else defies everything that makes him standout as a business expert.  Do you want to appeal to everyone or only to those people who are truly going to loyal to your brand because they "get it"?   Anti-preneur is a phrase Ben coined, but it represents marketing to attract people who are truly attracted to your message and not being afraid to veer from the path everyone else follows.  In fact, he loves people who are alienated by his approach, as it allows him to work with people he likes doing business with.  Trying to serve