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Inventor of ResearchGames™, CEO & Founder, of Resarch Through Gaming LTD., Betty Adamou is changing the way respondents interact with research surveys. As a multiple-award winning researcher, Betty is most recognised for her work using, making, evolving and campaigning for the use of Games, Play and Virtual Environments for online research and data collection. Betty’s passion began with providing a more enjoyable experience for research participants by using games, and her work has evolved to evidence that games for research create intrinsic engagement, thus benefitting data quality and insights.