Managing Marketing

Matt Farrugia is the managing partner and co-founder of The Mutiny Group, a marketing technology company that provide brands and their organisations with a AI driven data analytics platform to analyse and inform marketing and business decisions around marketing mix modeling (MMM) and return on marketing investment (ROMI) at the speed of data. He shares his journey from avionics tech-head to direct and digital marketing to today and the importance of data at every step of the way.