#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

David Amerland talks with Jason Barnard about searcher, behaviour, intent and expectations. David Amerland is a business journalist, author, and international speaker. He was a Chemical Engineer before stumbling into the world of search engine optimization (SEO), social media marketing, and branding via mathematics. He has written more than a dozen books on business, marketing, and search, including The Tribe That Discovered Trust, Google Semantic Search, and his most recent book, Intentional. Everything we do from Google's perspective is data and information, and if Google has enough data, it should be able to better understand us as searchers and provide us with the information we are looking for.  Human behavior, on the other hand is incredibly difficult to understand let alone predict:s a single action can disguise a variety of intents and the intent of that single action can change immensely over time.  In this inspiring episode, David Amerland joins Jason Barnard to try to understand where t