Small Marketing Teams

When most people think of HubSpot, they think INBOUND MARKETING. When most people think INBOUND MARKETING, they think lead generation. It goes something like this: Produce original, educational, insightful content to: Get found by buyers Turn website visitors into leads Convert leads into customers Delight those customers so they become advocates in your market This is how I grew my last company from 10 leads per month to 300 leads per month – through 100% inbound leads generated by HubSpot’s marketing platform. This growth model works great if you are the type of business that has a big enough target market where people are searching for and sharing information about your industry, your product category, or the problems that you solve. What should you do if your market is smaller? Is this model relevant if you have a finite pool of buyers and you know how they are? In this case, companies often switch to an account-based marketing and sales approach (ABM). The question then becomes can HubSpot’s successful