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Highlights from the conversationOne thing with simplicity is to not confuse it with minimalism. Simplicity is about focus and really defining your purposeIf you don't come together as a collective, sometimes you'll never be seenPurity is really important. It's where we try to get to the essence of a brandGreat design doesn't mean good results. It's really the power of everyone togetherMotion really brings the work to lifeEven then the smallest move can really define the personality of a brand More about Liza Liza is Partner and Creative Director at Studio Dumbar.Studio Dumbar (part of Dept) is an award-winning international agency with a Dutch heritage, specialising in visual branding and motion. Liza is directly involved with all main projects such as the visual identity for Amsterdam Sinfonietta, Mauritshuis, the Royal Picture Gallery, the brand refresh of the van Gogh Museum, and she is a co-initiator of Demo - Design in Motion Festival.She is an MA Design graduate from the Royal College of Art, London. Be