Market Proof Marketing: New Home Builder Marketing Insights

Market Proof Marketing · The Value Of Video Marketing Content with Dawn Dantzler Kevin Oakley is joined by Dawn Dantzler, Vice President of Marketing & Customer Experience at Tilson Homes in Texas. Kevin and Dawn discuss the value of long-form and short-form video content, who can and should represent a company in videos, and how to think about content in ways that moves a person down the marketing funnel. After over 83 episodes of Tuesdays at 2pm with Tilson Live, Dawn shares her biggest takeaways, including how they’ve created brand loyalty through transparency, and the impressive metrics behind their long-form content.Kevin and Dawn also discuss:How incredibly specific topics help when creating video content. Including a 10+ minute video of Owner Eric Alaird doing math on a whiteboard and how it racked up over 10,000 views on youtube.Why Tilson continues to answer every question that they receive on their Live Videos (even the bad ones).Metrics that matter: Their videos have collected over 1.6 million minu