#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

Joseph J. Sherman talks with Jason Barnard about effective media cadence for PR. Joseph Sherman is a multi-talented professional with an awesome record of success in customer contacts and communication tactics. He has a wealth of experience in executing initiatives that boost sales, consumer engagement and media attention. He earned his bachelor's degree from the University of California, San Diego, and his master's degree from KEDGE Business School, a Grande Ecole de Commerce et de Management. The success of an effective PR outreach strategy is not measured only by the immediate outcome of a campaign, it is necessary to see the long term payback. A good PR outreach campaign will have a "sales" approach, and will look to the long term - relationships that campaign builds with journalists, editors, bloggers or podcasters will benefit you or the company in the long run, as long as you actively work to maintain them. In this episode, the brilliant Joseph J. Sherman illustrates how you should implement a