Community Signal

Don't Let "Scale" Get in the Way of Good Community Strategy

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Sinopsis

Communities are good for business, but are businesses good for communities? This question has come up on the show before, specifically when we spoke to community hosts losing their Yahoo Groups and when IMDb’s message boards were closed and erased. What happens when corporation-led communities are determined to have outlived their usefulness to the corporation, but not to the members? Does this lead to more grassroots-led communities? How will the tools and examples we’ve created serve those grassroots communities? Bailey Richardson, a community professional that helped build Instagram and recently co-authored Get Together, and Patrick address these questions on this episode, as well as:  The current community software landscape and why there’s still room for growth What happens when you need to demote or ban a community leader Why graffiti is allowed on Instagram Big Quotes Not all interactions can infinitely scale (10:08): “When we left [Instagram], people on our team [asked], ‘What’s the one thing that