Agency Intelligence

The "content strategy" you use on LinkedIn is almost as important as your profile page itself. But, there's also a sense in which you don't have to create any unique content at all and still be ultra-successful at prospecting with LinkedIn. However, insurance agents who create quality content are the ones who are thought leaders in their fields. In this episode of the Millionaire Insurance Producer podcast, host Charles Specht will teach you about the three main forms of content strategy you need to focus on to write more new business using LinkedIn, and which one is the most effective. Episode Highlights: Charles starts the episode by thanking all the listeners that have been listening throughout the year. (1:07) Charles continues to discuss the basics of what your LinkedIn profile should look like. (4:33) Charles advises us that if we become micro-niched, we should also be aware of our potential. (9:45) Charles shares some examples of topics that you can talk about in your LinkedIn content. (12:35)