Agency Intelligence

Permission is everything. The Broker of Record Letter is not everything. Permission is the goal; the BOR is a tool. Spend more time gaining the insured's PERMISSION and you'll be able to collect a lot more signatures on BOR's. In this episode of the Millionaire Insurance Producer podcast, host Charles Specht will teach you how to win your prospect's PERMISSION in order to win more new business.  Episode Highlights: Charles explains that everything about the Broker of Record letter has to be focused on a specific word which is: Permission. (1:40) Charles shares why the idea of gathering the insured’s permission is necessary in order for you to actually have success in the entire outcome. (4:14) Charles mentions that gaining the insured’s permission is one of the wisest things you can do. (6:10) Charles shares the focus of everything that he teaches and does. (10:37) Charles discusses that the Broker of Record letter is the most valuable tool and piece of paper in the insurance business. (13:07) Cha