Agency Intelligence

In this episode of the Millionaire Insurance Producer podcast, host Charles Specht discusses how to find success as an insurance agent. It's not about you. It's not about the insurance agent. The Hero of the "insurance story" is your prospect. Marketing, branding, and selling is best performed when you position your prospect as the Hero and you as the Guide. Give your prospect a plan for success and they'll do whatever you (the Guide) tell them to do! Episode Highlights: Which two stories should insurance agents have? (4:10) Charles shares a story of how helpful life insurance is. (4:54) Charles mentions the book, called, Building a StoryBrand, by Donald Miller. (8:21) Charles explains why your sales process needs a script. (11:28) Charles shares who the hero is when it comes to the storyline of a successful insurance agent. (13:18) Charles explains who the villain is when it comes to the insurance process. (15:16) As a producer, what do you need to remind the insured of? (16:58) Charles detai