Agency Intelligence

In this episode of the Age of Indiependence podcast, host Katlyn Eggar interviews Peter van Aartrijk, CEO of Aartrijk and author of "The Powers: 10 Factors for Building an Exponentially More Powerful Brand". Your brand story is already within you. Learn how to tell human stories that build your company culture and brand. Episode Highlights: Peter shares his background. (3:18) Peter explains how he applied his background in journalism to the insurance industry. (5:30) Peter gives a short background about his podcast, called On Point. (8:32) Peter shares his book entitled, The Powers: 10 Factors for Building an Exponentially More Powerful Brand. (9:57) Peter explains why independent agency owners should invest in branding. (13:54) Peter shares the first steps that an insurance agency owner should take when establishing a brand. (17:18) What are the symptoms of poor branding strategies that Peter has seen? (22:10) Peter explains the four quadrants of work. (26:51) Peter shares a story about the