Agency Intelligence

In this episode of the Age of Indiependence podcast, host Katlyn Eggar interviews Graeme Newell, CSP, President of 602 Communications. Graeme is a professional speaker and behavioral finance researcher. He uses brain science to help us make better financial decisions. Our brain is hardwired to incorrectly forecast the future and to freeze up when we're feeling fear. Learn whether you can trust your gut and what this means for your clients when they are purchasing insurance. Episode Highlights: Graeme shares how he got started in brain science research. (4:04) How does decision making work inside of our brain? (6:36) Graeme emphasizes that maintaining safety is what insurance is all about. (10:54) What does Graeme encourage people to do when it comes to huge decisions? (14:58) Graeme shares how the fear effect can impact sales goals. (16:35) Graeme talks about the significance of establishing a great relationship with the client. (18:50) What are some of the biggest mistakes that Graeme has seen